WHAT IT IS

Panasonic Advertising Services Overview
With over 4.1 billion people flying yearly, the inflight travel experience provides a unique environment where compelling, targeted and personalized ads enable valuable interactions, with a highly receptive audience.

Since the rate of retention for onboard advertising is 79%, the highest of all media, we’ve built a robust platform to support this channel and offer engagement opportunities for every brand, service, or airline.

Panasonic’s Advertising Services offers a comprehensive portfolio of advertising, branding and sponsorship opportunities, powered by the largest inflight advertising service in the world.

Our platform enhances the passenger experience through tailored advertisements ensuring the most relevant marketing content is delivered efficiently with end-to-end advertising tools that allow you to track, measure and modify advertising campagins.

The Panasonic Avionics’ advertising platform is called OneMedia. It’s a dynamic platform which works with all seatback, overhead and portal applications.

In addition, we operate a complete turnkey solution with: banner advertisements, video pre-rolls, static/video interstitials, TV and WI-FI Sponsorships, customized and targeted to meet the campaign’s objectives.

WHY IT MATTERS

Our Mission is to connect consumers to compelling,
targeted and personalized experiences, while inflight.

Not an Airline? Go to Advertiser Home

HOW IT WORKS

parallax layer

Route-based filtering

Tail number filtering

Cabin class filtering

Advertiser, campaign, creative name

Date rage (i.e.: Month to date, YTD, specific date range)

Timeframe (day of week, daily by tail, monthly)

Zone-based (GUI page and media category)

Gross revenue by campaign price (CPM, CPC, Flat rate)

Completion rate for pre-roll/post-roll videos

TYPES OF AD INVENTORY/PLACEMENT

Individual display banners and interstitials

Video pre-rolls

Mid-rolls

Sponsorships

Clickable microsites

Assigned targeting: Identify and group ads and assign the ads to individual or multiple zones

PARTNERSHIPS

Themeforest
SPAFAX
IMA
Cinmedia
Planet IFE
Redpoint
IMM