WHAT IT IS
Panasonic Advertising Services OverviewSince the rate of retention for onboard advertising is 79%, the highest of all media, we’ve built a robust platform to support this channel and offer engagement opportunities for every brand, service, or airline.
Our platform enhances the passenger experience through tailored advertisements ensuring the most relevant marketing content is delivered efficiently with end-to-end advertising tools that allow you to track, measure and modify advertising campagins.
The Panasonic Avionics’ advertising platform is called OneMedia. It’s a dynamic platform which works with all seatback, overhead and portal applications.
In addition, we operate a complete turnkey solution with: banner advertisements, video pre-rolls, static/video interstitials, TV and WI-FI Sponsorships, customized and targeted to meet the campaign’s objectives.
WHY IT MATTERS
Our Mission is to connect consumers to compelling,targeted and personalized experiences, while inflight.
CHOOSE YOUR INDUSTRY
HOW IT WORKS
Route-based filtering
Tail number filtering
Cabin class filtering
Advertiser, campaign, creative name
Date rage (i.e.: Month to date, YTD, specific date range)
Timeframe (day of week, daily by tail, monthly)
Zone-based (GUI page and media category)
Gross revenue by campaign price (CPM, CPC, Flat rate)
Completion rate for pre-roll/post-roll videos
TYPES OF AD INVENTORY/PLACEMENT
Individual display banners and interstitials
Video pre-rolls
In-stream videos
Sponsorships
Clickable microsites
Assigned targeting: Identify and group ads and assign the ads to individual or multiple zones
